Why is it important to use Social Media at Work? 

Social media can be used for both socializing and working. Considering that technology has developed so much, marketing, learning, development and communications are carried out in an important way through social media. That’s why it is unthinkable for employees and companies to stay away from these developments. The use of social media empowers both employees and companies.

According to recent studies, about 98 percent of employees overall use social media. Nearly 80 percent of them report using social media while working. Most of the employees state that they also share and follow the posts from their companies in their private social media usage, and they get more interaction than the official posts shared by their companies. In other words, it has been revealed that employees' use of work-related social media is very important for the promotion of companies. This is why employers often encourage employees to share their companies posts – it pays both ways. The social incentives employees have could facilitate internal knowledge management and increased communication efficiency, and even enhance work performance. Employers both increase in sales with the increase in productivity and increase the awareness of the company when employees share company posts on social media.

What about when employees use social media to socialize outside of work? Does this hurt the company and employee productivity? The socializing-oriented use of social media ensures that the communication of employees is maintained between existing friends and sometimes customers. In addition, it is important that employees can follow the news and shares that will increase their awareness of business-related developments without any restrictions. In this way, they can work more motivated to keep up-to-date with their work. However, companies that restrict the use of social media can make it difficult for employees to follow current developments. This, in turn, leads to a loss of motivation between them and work as employees become unaware of state of the art.

Defining Secure Social Media Policy 

In order for all these possibilities to be realized and run smoothly, it is crucial for companies to have social media policies. How employees get involved in social media and how much company data can be used depends on these policies. Having a social media policy with defined boundaries and clear guidelines can further encourage employees to use social media, and they can feel more free to participate, since they can be sure that they use social media channels with permission.

In the new technological age where the Bring Your Own Device (BYOD) model has become so widespread with the increasing work from home, it is also easy to implement a social media policy. With the help of the BYOD model, employees can both socialize using their own devices without any privacy violations and increase their productivity. Especially in areas of work where problem solving skills, creativity and awareness of developments and trends are important, such as marketing, business development or sales, social media usage can help to evolve the company's activities by taking inspiration from competitors.

When adopting the BYOD model, it is necessary to ensure the safety of both users and devices. With the container solution offered by Mobile Device Management, data leaks can be prevented by keeping business and social media profiles separate. MobiVisor MDM offers setting up a secondary profile. By setting up a secondary profile that is used for work, data is separated. Private and work data are backed up in different containers. In this way, security for the company and privacy for employees is ensured.